Pre-shaving

 The best time to shave is in the morning because the facial muscles and skin are more relaxed and hydrated.

The blade glides more easily over the skin and the risk of irritation is reduced.
 The best time to shave is in the morning because the facial muscles and skin are more relaxed and hydrated.

The blade glides more easily over the skin and the risk of irritation is reduced.
 If possible, shave after a warm shower: in this way the skin is better prepared, the steam opens the pores and prepares the skin for shaving. No time to have a shower? Use a sponge cloth instead: wet it with boiling water, wring it out and blot on to the face for 30 seconds to relax the skin.

 The best time to shave is in the morning because the facial muscles and skin are more relaxed and hydrated.

The blade glides more easily over the skin and the risk of irritation is reduced.
 If possible, shave after a warm shower: in this way the skin is better prepared, the steam opens the pores and prepares the skin for shaving. No time to have a shower? Use a sponge cloth instead: wet it with boiling water, wring it out and blot on to the face for 30 seconds to relax the skin.

Apply pre-shave gel before shaving: this will create a barrier effect, as well as lifting and softening the hair, reducing the risk of redness, irritation and pain.

 

Shaving

 For a perfect shave, use the brush and the cream shaving soap Soften the brush in warm water, bathing the bristles to make them more flexible. Take the required quantity of shaving cream soap and begin to mix it in a bowl.

 Rotate the brush in the bowl with circular movements until you obtain a rich, frothy foam, then lather up the face, pressing lightly on the chin and moustache area, where the hair grows thicker. To lather up effectively and soften the hairs, apply slowly in circular movements, spreading the foam out well, right down to the root, for at least 2 minutes.

 

 It is always a good idea to start shaving in the direction in which the hair grows, to prevent the occurrence of folliculitis and prevent the hairs from growing back under the skin. Men’s hair can often grow in different directions and this must be taken into account.

 

A second round of lathering up, followed by a shave against the growth, is essential for a perfect shave. However, it is advisable for those still learning to shave to avoid shaving against the growth, so that they learn slowly but surely.

 

After shaving

Rinse well to remove any residual foam in case the skin is sensitive to it. Also rinse both your brush and your razor. After shaving, the skin is stressed and needs to be moisturised, so it’s time to apply some aftershave.

If you use a liquid, alcohol-based aftershave, it will disinfect and tone up the skin. If you use an alcohol-free emulsion, its function will be soothing and moisturising, creating a protective screen over the skin, the part of the body most extensively exposed to the elements.

 

 

Extra Purissima

 THE PRODUCTION PROCESS OF 1899

 

The production process used to make Cella Shaving Cream Soap is an artisanal procedure that still complies with the original manufacturing process dating back to 1899. The inimitable Cream is the embodiment of ultimate quality, thanks to its carefully selected raw materials, the hot mixing phase in a steam boiler, the saponification process, performed with ultra-pure lyes in precise quantities, and the slow maturing phase in a temperature-controlled environment.
This is the secret behind an artisanal production process which, for over 100 years, has respected a philosophy of excellence defined by Master Soap Makers as EXTRA EXTRA PURISSIMA.

 

Active ingredients

SCIENCE AND NATURE’S BEST

We dedicate the utmost care and attention to selecting the very best quality of raw materials

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